Online marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the internet. iMarketing can also be used as an abbreviated term for the diverse area of internet marketing.

Online marketing is considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing, to ensure a thorough, successful campaign.

Search engine optimisation

Internet marketing ties together the creative and technical aspects of the internet, including design, development, advertising and sales. These areas of service also refer to the placement of media, along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites, email marketing, mobile advertising and Web 2.0 strategies.

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Social media marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

Social media marketing programs aim to create content that attracts attention and encourages readers to share it across their social networks, including Facebook, Twitter, LinkedIn, Pinterest and many more. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g. websites, social networks, instant messages, news feeds / rss) about an event, product, service, brand or company, especially on social media platforms.

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