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New Year, New Marketing Plan

The end of the year is not always just a time for drinking mulled wine, festive partying and having fun with friends and family. For many of us it is also a time to evaluate the past year and make decisions on what we vow to change in the upcoming year. In business terms, as we glance ahead to 2017, it is the ideal time to consider your upcoming marketing plan and relevant strategies to help your business achieve results.

Make your business's new year resolution to start the year with an integrated marketing plan. Your marketing plan should clearly outline your unique business objectives, along with the tactics you plan to use to achieve them. Do what matters most for your brand; identify areas that are no longer working for you and introduce tactics that will provide the results you need.

5 Marketing Strategies to start 2017

- Refresh your online presence

Since your website is one of the most important places to let your customers know who you are and what you can offer, in a digital world full of competitors, this is one area that you need to get right for your marketing plan. Is your website mobile responsive?  Is your content up to date? Are your products promoted correctly? Is the design original and appealing?

- Revitalise your content marketing strategy

Try to define and develop the larger story of your organisation. Focus on ways to engage your audience by using content to drive the most profitable behaviours. Good quality, relevant, unique content is crucial if you wish to dominate search engine rankings online and maintain consumer engagement.

- Update your social media strategy

Social media is one of the most powerful tools that an organisation can utilise. When used correctly, your business can create strong personal relationships and a great connection with prospective customers. In order to build up a successful social media strategy, you should create realistic objectives, characterise your most valuable customers, choose your most useful platforms and constantly develop your messages.

- Network with potential customers

With the whole New Year to look forward to, there will be plenty of industry-related events and exhibitions, for your business to attend and exhibit. If you are going to be attending such events as part of your marketing plan, it is important to be fully equipped with marketing materials that will get you noticed and remembered by potential customers – and maybe even close a sale on the day! Engaging exhibition stands, when designed well, can make a great impact on event visitors.

If you would like to discuss your marketing plans for 2017, or you would like further support in marketing your business, please get in touch with our team today. Areca Design can provide marketing, advertising and PR support for all areas of your marketing plan – from website design and content development, to social media and exhibition management.


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