ForumCase StudiesA Fruitful Entry into the Asian Market for UK-based Fruit Distributor

A Fruitful Entry into the Asian Market for UK-based Fruit Distributor

Areca Design were recently commissioned to create an innovative exhibition stand for a show in Hong Kong, for Global fruit distributors, S & A Produce.

The International soft fruit specialists currently supply to many top retail chains across the UK and Mainland Europe. In a search for an effective, professional exhibition stand design to help expand their brand and services into the Asian market, S & A Produce required innovative Marketing support from Areca Design.


Charlie Davies, Commercial Manager of S & A Produce said, “We required a creative exhibition stand for an overseas event, which would differentiate our quality offering. We found fantastic innovation locally, provided by Areca Design. They created a professional exhibition stand design that we felt would generate footfall to our booth at the event, as well as gain an interest in our company”. 

The display highlighted the complete soft fruit supply chain, picturing the journey from S & A Produce’s own farms located around the World, to the Asian customers’ front doors – 'from our fields to your front doors'. With delicious-looking fruit, informative distribution points and consistent, professional branding throughout, the stand design positively promoted tasty treat distributors.


The success of the stand resulted in the request for another stand design for an upcoming exhibition in Shanghai. The relationship between S & A Produce and Areca Design is also blossoming online, with the commission of a globally focused website to help promote the soft fruit group internationally.

For further information on S & A Produce, please visit the current website at:

For details on how Areca Design can help establish successful Marketing activities for your business, both online and offline, please contact our team on: 01386 570360, or e-mail us at:

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